Understanding Customer Privacy in an Era of Maturing Digital Retail

As technology redefines the way we shop, the conversation around data privacy and consumer trust has never been more urgent.

In this insightful Data Drivers episode, three of the industry's most respected thought leaders share their perspectives on what it means to create a privacy-first, customer-centric retail ecosystem:

🗣 Featuring:

  • Sunthar Subramanian, Market Leader, IoT & Sustainability at Cognizant

  • Mike Edmonds, Sr. Director, Strategy, Worldwide Retail & Consumer Goods at Microsoft

  • Venky Shankar, Brierley Endowed Professor of Marketing & Academic Director, Brierley Institute of Customer Engagement, Cox School of Business, Southern Methodist University

From edge computing and synthetic data to GDPR, consent management, and AI ethics, the conversation explores how modern retailers can deliver exceptional digital experiences without compromising on trust.

Key Discussion Points:

  • How AI and IoT are reshaping personalization—with privacy at the core

  • Zero-party data, differential privacy, and compliance across regions

  • Why trust—not just technology—is the differentiator in 2025

  • Insights into consent management platforms (CMPs) and ethical algorithms


📣 “Being privacy-first means incorporating cybersecurity as a core business strategy.” – Mike Edmonds, Microsoft

🎙 Special thanks to Andrew Smith, Advisory Council member, for hosting this powerful conversation.

▶️ Watch the full episode now

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